Google and the DOJ’s ad tech fight is all about control

Image: Cath Virginia / The Verge, Getty Images Google and the US Justice Department each believe the other wants too much of one thing: control.“Control is the defining characteristic of a monopolist,” DOJ counsel Julia Tarver Wood said during opening statements in the federal government’s second antitrust trial against the search giant, which kicked off on Monday in Alexandria, Virginia. To the government, Google exerts too much control over every step of the way publishers se