Google adds ‘try now’ button on Play Store listings to highlight Android Instant Apps

Google is adding a new “try now” button to Android apps in the Play Store that support the company’s Android Instant Apps feature. Instant Apps, first announced last year and opened to all developers back in May, let users immediately try out an app without having to download it. This is generally achieved by relying on deep linking between different areas of the app, similar to how one would navigate to specific parts of a website. The goal is to give users a quick, purposeful