Giphy expands Facebook integration with GIFs for live video and camera effects

On the heels of Facebook’s debut of an augmented reality platform and updates to Messenger, Giphy announced that it’s doubling down on its investment with the social network. The company has launched three more products aimed at making it easier to use GIFs in more ways: in creative camera effects, in live video, and more natively in Messenger as a chat extension.
Giphy has been a part of the Facebook experience since 2015, where it and competitor Tenor supply the social ne