Ghost in the Shell's latest critic: its own viral marketing tool

Ghost in the Shell will hit theaters in just over two weeks, and fans of the original, as well as online observers, are already gearing up for a fight. Paramount recently launched an online campaign to promote the film at IAmMajor.me, allowing anyone to upload photos of themselves and add bold, affirmative statements like “I Am The Best At Nickelrolling.” It was supposed to be some light fun.
It did not go well. Instead, fans took to Twitter to highlight how the film not only whitewa