GE launches $50 hub to connect its Bluetooth smart lights to Alexa and Google Assistant

GE’s been making some really simple and accessible smart lights called C by GE for the past two years, and today, the company is announcing its first big upgrade to the system. It’s a hub, called the C-Reach, that connects C by GE lights to Wi-Fi so that they can be controlled by Alexa or the Google Assistant.
The device costs $50 on its own, but GE will also sell it bundled with pairs of bulbs at a discount — $65 for two “Life” bulbs (which have a single color opti