GamesBeat Boss interview: China’s Leyou moves from chicken meat to Triple-A game publishing

A few years ago, gamers had a good laugh when they learned that a Chinese chicken meat company bought Digital Extremes, the maker of Triple-A games such as The Darkness 2 and Warframe. Then the company bought Splash Damage in 2016, people did a double take again.
Alex Xu, the CEO of Leyou, was the guy behind that. He was the chief business officer at Perfect World, a Chinese role-playing game maker that acquired Cryptic Studios and publishes titles such as Neverwinter. To do more deals, he left