Game devs have three choices interacting online: be a robot, log off — or risk the mob

GUEST: I remember when I first went online as the representative of a big company. It was 2001, and I was working in the digital division of Lego, the world’s largest producer of plastic toy bricks. Before I’d gotten three posts into talking with Lego fans in online forums, I was called in to talk to the head of our whole division…Read More