Futureplay Games raises $2.5 million for ‘view-to-play’ mobile entertainment

EXCLUSIVE: Futureplay Games has raised $2.5 million to fund more titles in its “view-to-play” ad-based mobile gaming portfolio.
Started by former Angry Birds veteran Jami Laes, the Helsinki, Finland-based company creates mobile games such as Farm Away! and Build Away! that skirt the usual in-app purchases in favor of an ad-boosted monetization strategy.
The funding comes from London Venture Partners, DN Capital, Sunstone, and Creandum. This fresh infusion will help Fut