FTC warns Instagram influencers to disclose business ties

The Federal Trade Commission today sent warning letters to 21 influential Instagram users to tell them to disclose their business interests when sharing paid posts about brands or advertisers. Letters sent today cite specific posts by Instagram influencers the FTC believes may violate its Endorsement Guides. FTC complaints can come with a fine of about $40,000.
“The letters ask that the recipients advise FTC staff as to whether they have material connections to the brands in the ident