French ride-sharing unicorn BlaBlaCar retools branding and services for its second decade

As Paris-based BlaBlaCar heads into its awkward teenage years, the startup is unveiling a new look and features designed to expand its utility and appeal to a greater range of users.
This mini reboot includes a new branding campaign and a new logo that swaps its colorful, whimsical look for a more mature, serious image. But perhaps more critically, the updates will include some fairly fundamental improvements to a service that now counts 60 million users worldwide.
“We have to bring more c