Free DLC for indie games: financial suicide — or smart marketing?

Niantic Labs’ John Hanke will be delivering a fireside chat for AR/VR day (augmented reality/virtual reality) at GamesBeat 2016. Get a ticket here!GUEST: In the dawn of the success of CD Projekt Red’s The Witcher 3 and its welcomed, arguably innovative, or perhaps retro attitude toward free content, it is easy to see why even the little guys may want to follow those giant footsteps. But is it viable for indie developers to do so? And more to the point, why do it at all?
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