Fox trial pre-loads films on phones that you can pay to unlock

Movie studios and telecoms companies are always looking for new ways to control how audiences get hold of their content, and to make it easier to do so. Now, a new pilot program from Fox, Telstra, and Ericsson is taking a surprisingly direct approach — pre-loading films onto users’ devices, and then asking customers to pay to rent or buy the titles.The pilot was announced today at Mobile World Congress, and will last for one month while the companies involved gather feedback. It&rsqu