Founders: These 3 negotiating tactics will get you more for less

GUEST: I once asked Howard Hartenbaum, General Partner at August Capital and StartX Advisor, what the valuation of our company should be for our next round of funding. His answer: “It’s entirely up to your salesmanship.”
That statement stuck with me. The worth of our company, measured in millions of dollars, wasn’t about our revenue, our amazing team, or revolutionary product. It was about how well I could sell our value.
Truth is, if you want to succeed as a founder you