Founder-investor Natalie Massenet on how new brands win

Natalie Massenet,the fashion entrepreneur who founded the designer fashion portal Net-a-Porter, chaired the British Fashion Council for four years and today runs Imaginary Ventures, a venture firm that’s focused on consumer startups, took the stage a bit ago at Vanity Fair’s New Establishment Summit. There, she was asked why Imaginary has funded more women founders than men (it has just happened that way, suggested Massenet). She was also asked about starting a brand and enumerated t