Flurry: Apple led holiday device activations, but Samsung gained ground

Apple had a very good 2017 holiday season, once again holding the top place in smartphone and tablet activations, though it remained at 44 percent of total activations in both 2016 and 2017, according to Flurry Analytics. By comparison, rival Samsung gained 5 percentage points over the same time period, jumping from 21 percent to 26 percent, which Flurry attributes primarily to weakness in Samsung’s 2016 sales attributable to the Galaxy Note 7 recall.
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