Flipboard’s new marketplace lets brands buy ads programmatically

Flipboard has launched a new way for brands to advertise on its publishing platform with the creation of a private premium marketplace. Through a partnership with Rubicon Project, this invite-only offering lets select companies programmatically purchase advertising without needing to work directly with Flipboard’s staff.
“Our advertising partners have told us they want to be able to buy our unique inventory in both a direct and automated way. We developed our private marketplace to f