Fitness app Strava really, really wants to be the social network for athletes

Strava Inc., maker of a fitness tracking app that caters mostly to outdoor athletes, has just announced a new feature: “Athlete Posts,” a kind of blogging platform within its existing app that lets select athletes write extensive stories and publish photos. The move is clearly a part of Strava’s desire to turn the app, which for a long time was used predominantly by cyclists, into less of a niche fitness app and more of a social network by traditional social network standards.A