Fitbit’s new premium subscription service hopes to sway you with personalized data, challenges, and more

Fitbit Fitbit Premium is a new subscription service that will offer personalized goals, challenges, coaching, and guidance for paid users when it launches in 17 countries this fall. It will cost $9.99 per month, or $79.99 for a year, and it will work with all Fitbit fitness trackers and smartwatches. If Fitbit’s free app just isn’t quite enough data for you, or if you’re just not feeling enough encouragement to stick to your goals, the Premium service may be worth trying out.F