Fitbit paid just $23 million for Pebble’s assets
Wearable device company Fitbit today disclosed that it paid $23 million to acquire the assets of smartwatch maker Pebble in the fourth quarter of 2016.
That’s lower than previous estimates; Bloomberg reported Fitbit did the deal for “less than $40 million.” Pebble raised more than $40 million in Kickstarter projects alone, as my colleague Ken Yeung reported.
The dollar figure accounts for both talent and intellectual property, Fitbit said in today’s earnings statement for
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