Fitbit formally announces that it is buying smartwatch maker Pebble

Digital health and fitness-tracking company Fitbit has just officially announced that it is buying key assets from smartwatch startup Pebble, after reports emerged last week that a deal between the two was close to being completed.Fitbit co-founder and CEO James Park said in a release that the company “sees an opportunity to build on our strengths and extend our leadership position in the wearables category.”
“With this acquisition, we’re well positioned to accelerate the