Fitbit CEO says buying Pebble could help it crack the code on smartwatches

Following Fitbit’s acquisition of smartwatch maker Pebble, it seems obvious that Fitbit is considering a deeper dive into the smartwatch market. The more important question is whether that’s a smart move or not, with a recent report suggesting smartwatches will likely continue to struggle in the near term.But just because the smartwatch category isn’t working now doesn’t mean it can’t in the future with a “different approach,” according to co-founder and