First Click: Do you Ok Google or Hey Siri in public?

Earlier this week I wrote about the embarrassment that often comes with being an early adopter. In 2016, this is probably best illustrated by the way we use voice assistants. While many of us are fine shouting "Ok Google" or "Alexa" or "Hey Siri" in the privacy of our homes, few are willing to do the same in public.
A Creative Strategies study from June showed that of those people that use voice assistants, only 6 percent were willing to use them in public. Digging deeper, only 3 percent of iPho