FedEx is turning your parcel tracking numbers into algorithmically-generated club anthems

How does one get inside the mind of a brand? As with a jellyfish or a sea slug, it’s hard to know where the brains are, and even harder to fathom its motivations. Sometimes brands seem to react to stimuli like normal organisms (see: Pepsi shrinking away from the internet’s ire earlier this week) and sometimes they just... do their own thing. Dancing to the music that’s in their head regardless of whether or not anyone cares or even notices.So it is with FedEx SoundTrack: a webs