Facebook’s trust survey isn’t too short — but it is written badly

The recent disclosure of Facebook’s media trust survey caused a lot of hand-wringing about its brevity and format. To wit:Three hundred billion dollars and this is the best Facebook could come up with for a survey https://t.co/1ExwYk0qyk— Matthew Knell(@MatthewKnell) January 23, 2018I have no qualms about the length of the survey. The longer a survey takes to complete, the less time participants spend per question and the higher the drop-off rate. Less time spent per question leads