Facebook’s trust problem isn’t about being understood

Facebook CEO Mark Zuckerberg and News Corp CEO Robert Thomson debut Facebook News last year One of the most common and beloved tropes on a reality show comes when a contestant announces, often with a melodramatic flourish, that they are “not here to make friends.” It’s an ingenious and endlessly useful phrase — one that is both recognizably true (the contestant’s only real goal is victory) and terrifying in its implications. A person who is not here to make friends