Facebook’s biggest challenge in 2017

As 2016 draws to a close, Facebook looks to be in a pretty fantastic spot. Revenues are at $25 billion and growing strongly — as is the company’s 1.7 billion user base — and the stock has never been higher. And yet, all of that greatness sums up the social network’s challenge for 2017.
In a nutshell, Facebook has to figure out how to keep growing when it is already the largest company of its kind that has ever existed. In particular, it needs to find a way to keep its adv