Facebook won’t move news into a separate feed after all

Facebook is ending an experiment in six countries that placed publisher content in a separate feed, the company said today. In six countries, Facebook has been placing posts from official pages in a separate feed called Explore, while limiting the main News Feed to posts from friends and family. But the experiment, which has been ongoing since October, did not achieve the desired result, the company said.
“People don’t want two separate feeds,” said Adam Mosseri, who runs the