Facebook will start verifying the identities of accounts that keep going viral

Illustration by William Joel / The Verge Facebook will now require people behind individual profiles with “high reach” to verify their identity, the company announced today. Facebook hopes this will ensure users are seeing more authentic posts from people, instead of ones from bots or users concealing their identity. The change follows a similar move two years ago in which Facebook required viral page owners to disclose their identities and locations, following numerous accounts of