Facebook will let creators test different versions of Reels

Illustration by Nick Barclay / The Verge Creators on Facebook are getting a handful of new tools on the platform — including the ability to test how different Reels perform against each other.
The most notable new feature is a Reels A/B testing tool. A/B testing is a common marketing and publishing tactic where elements of a piece of content — say, a newsletter or article — are tweaked to see which drives more engagement. On a news article, for example, publishers often test se