Facebook was never ephemeral, and now its Stories won’t have to be

Before Snapchat made social media about just today, Facebookmade it about forever. The 2011 “Timeline” redesign of the profile and keyword search unlocked your past, encouraging you to curate colorful posts about your life’s top moments. That was actually an inspiration for Snapchat, as its CEO Evan Spiegel wrote in its IPO announcement that “We learned that creativity can be suppressed by the fear of permanence.”
Now Facebook is finding a middle ground by optionall