Facebook updates its video guidelines to promote original content, loyal and engaged viewership

Facebooktoday announced a series of changes to the way it ranks videos on its social network, which determines how widely they’re distributed. According to the updated guidelines, Facebook will now prioritize videos that focus on original content, those where users are engaged for longer periods of time and those where users return repeatedly to watch more.
The company wants to feature more high-quality videos, and less of those that feature “unoriginal or repurposed content” f