Facebook simulates itself up a better, more gradual product launch

When you’re launching a new social media product, like an image-sharing app or niche network, common wisdom is to make it available to everyone as soon as it’s ready. But simulations carried out by Facebook — and let’s be honest, a few actual launches — suggest that may be a good way to kneecap your product from the start.
It’s far from a simple problem to simulate, but in the spirit of the “spherical cow in a vacuum” it’s easy enough to make