Facebook is testing a new playable ad format for trying games, no installation required

EXCLUSIVE: Facebook has started testing a new “playable ad” format today with a couple dozen game developers. The ad is meant to let users get a taste of playing a game before they install it and help drive more high-intent installs. Facebook plans to talk more about the ad format on stage at F8 2018 (May 1 and 2 in San Jose, California…Read More