Facebook introduces guided tours and a heatmapping tool for 360 videos

Facebook has launched two new creator tools designed to give publishers additional insights into how people respond to their 360 videos. More than 250,000 videos with this capability have been uploaded to the social network since September, and as adoption continues to increase, there’s going to be a need to give creators information about what’s performing and how to make adjustments to have a better experience for people.
The first tool is called Guide and is essentially a &ld