Facebook blocks insurer exploiting user data to find 'conscientious' drivers

Facebook has reportedly blocked one of the UK’s biggest insurers from using the social media network's user data to set insurance rates. A recently-launched scheme from Admiral Insurance targeted first-time car owners, offering to analyze their Facebook posts to see if their personality traits matched those of successful drivers. Participants were told they could save as much as £350 ($429) a year on their car insurance if they were judged to be conscientious and well-organized.
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