Facebook adds specific action-based bidding to its mobile app install ads

Facebook has made enhancements to its mobile app install ads that it promises will help brands not only get people to download their app but will also encourage users to take a specific action within the app. Starting today, the social networking company is supporting App Event Optimization across Facebook, Instagram, and participants in its Audience Network.
Launched in 2012 on Facebook, mobile app install ads allow developers to advertise their apps inside the social network’s properties