Expedia explains why your app may be pointless, what you’re doing wrong—and how you can fix it (VB Live)

VB LIVE: Every marketer thinks they need an app—and most of them are wrong according to the SVP of Expedia. In Part 3 of our Masters of Mobile Data series, Aaron Price explains why, when, and how you should be investing in an app that will keep users engaged and pay off in the long run.
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A mobile app might not even be worth your time and spend, says Aaron Price, SVP at Expedia, the world’s largest online travel services company — especially