Even the NFL isn't immune to declining television viewership

While the audience for live broadcast television programming has been steadily shrinking over the last few years, there was one bastion of strength that had consistently bucked this trend: the NFL. For the last 10 years, viewership of NFL games continued to grow and grow — until now. This season, the NFL is seeing double-digit drops in television viewership, according to research by CivicScience conducted on behalf of SportsBusiness Journal/Daily.
Sunday Night Football,