Etsy launches an online arts and crafts store

Etsy, the publicly traded marketplace known for handmade jewelry, vintage wares, and artisanal iPad cases, is today opening the doors to an online arts and crafts store called Etsy Studio.
Etsy announced the idea in February with a pitch to its investors: The U.S. craft supplies business is worth “approximately $44 billion,” and Etsy, which already sells crafting supplies, wants a bigger piece of the pie.
With the new Studio site, Etsy is attem