ESPN testing AI avatar to provide analysis on 'SEC Nation' college football broadcast

ESPN is working on a plan to add generative AI to its SEC football coverage. The network recently debuted an AI avatar dubbed FACTS, which is set to be tested with ESPN's college football show SEC Nation. ESPN debuted FACTS at its Edge conference in New York late last week. The network didn't commit to a timeline for when it'll fully integrate the AI avatar into its broadcasts — in other words, we don't know FACTS will actually be on our TV screens. But the plan, ESPN noted, was to use it