Energizer’s massive battery/phone proves a viral hit ≠ crowdfunding success

Oof. This isn’t the sort of thing you want to see when you’re rounding the corner of your crowdfunding campaign:There are long shots and then there’s coming up with $15,000 of your $1.2 million goal. The Indiegogo page for the Energizer Power Max P18K Pop understandably focused on the viral sensation the ridiculously beefy phone with the 18,000mAh battery spurred at Mobile World Congress this year. There are even photos of the scrum of journalists elbowing to take a shot of the