Endel raises $5M to create personalized ‘sound environments’ that improve productivity and sleep

The pitch for Berlin-based Endel is pretty straightforward, according to its co-founder and CEO Oleg Stavitsky.
“The way I usually describe Endelis: This is a technology that is built to help you focus, relax and sleep,” Stavitsky told me. “Of course, the way we do that is a little more complicated than that.”
The startup is announcing today that it has raised $5 million in Series A funding led by Kevin Roseof True Ventures,with participation from SleepScore Ventures, Tec