Emojis boost push notification open rates 85%, study says

GUEST: Mobile marketers can boost open rates of their push notifications 85 percent by including emojis, according to a report released today.
Standard push notifications are only opened 2.44 percent of the time, according to the study by Leanplum and App Annie. Push notifications that contain an emoji are opened at much higher rate: 4.51 percent. That helps mobile app publishers or marketers improve engagement with users and customers, and it’s a big step on the path to monetization.
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