Emma, the personal finance tracker, scores $2.5M seed led by Connect Ventures

Emma, the personal finance management app that bills itself as your best “financial friend,” has raised $2.5 million in seed funding.
Connect Ventures led the round, with participation from Ithaca Investments, Tiny.vc and existing investor, Aglaé Ventures. The fintech previously raised $700,000 in angel funding in June 2018.
Launched in the U.K. in early 2018 — and most recently expanding to the U.S. and Canada — the Emma app connects to your bank accounts (and cry