Elon Musk’s reputation is falling — and it’s taking Tesla with it

Studies show that consumers associated Tesla with Musk, which might be damaging the EV brand’s bottom line. | Illustration by Kristen Radtke / The Verge; Getty Images Elon Musk’s controversial behavior in recent years is “very likely” to be a contributing factor in Tesla’s declining sales, according to corporate reputation tracking firm Caliber.
Survey data reported by Reuters found that Tesla’s “consideration score” — a metric used by Calibe