Don’t soft-launch your app in Canada

GUEST: I always feel sorry for Canadian smartphone users. Every time they open the app store they find dozens of new apps, sometimes buggy, sometimes lacking important features. That’s because almost every mobile marketer targeting an international release has the same idea: “Let’s do a soft launch in Canada!”
It made sense in the past: Canada is an English-speaking, developed market with similar consumer behavior and GDP as the U.S., but with a smaller populati