Don’t be fooled by NYC’s new ‘Apple’ pop-up shop

You’re riding your bike down a busy street, and, suddenly, you see the marquee. “COMING SOON: APPLE POP-UP SHOP, AUGUST 16 - 18” it declares, in a suspiciously Apple-esque san-serif font.What could it be selling, you wonder? New, limited edition Apple merchandise? An ultra rare, Supreme-style streetwear drop branded with the Cupertino company’s logo? Maybe even that incredible, vintage varsity jacket that Drake wore at WWDC in 2015?Simmer down. I’m here to tell you