Domino’s beats Pizza Hut to launch Facebook Messenger bot, but it could be smarter

Domino’s is the latest company to embrace the bot revolution, with the launch of a pizza-ordering bot for Facebook Messenger.
Launching initially in the U.K. and Ireland only, “Dom” is touted as an “artificially intelligent customer service whiz,” according to the press release, and expands the company’s existing “Easy Order” service to the world’s most popular messaging app.
Easy Order, for the uninitiated, is Domino’s online offering