Do you even need to make a chatbot?

GUEST: Consumers are ready for chatbots. A recent study by DigitasLBi found that almost 40 percent of consumers would make a purchase from a chatbot. Even more impressive, nearly 60 percent of consumers would engage with a chatbot if it meant receiving coupons or special offers.
So bring on the bots, right?
Not quite. The problem is, chatbots might not be ready for consumers. On Facebook’s Messenger platform, chatbots have successfully fulfilled a paltry 30 percent of user requests. Yikes.