Do brands need a bot? The case for and against (VB Live)
VB LIVE: Kik’s director of platform services joins our latest VB Live Event to reveal how their 300 million bot users prove the industry is well and fully disrupted—but companies considering bots need to ensure they’re focused on the right things.
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“It’s funny that 2016 is heralded as the year of the bot,” says Paul Gray, director of platform services at messaging platform and bot powerhouse K
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